Pioneers of Sour Since 1985
The original sour candy brand that introduced sanded sour belts to North America, sparking a global sour craze.
Sweet, Sour & Totally Addictive
From strawberry belts to popping candy explosions, each product delivers a balance of intense sourness and mouthwatering flavor.
Made in Europe. Loved Everywhere
Crafted in the Netherlands and Belgium using premium ingredients for consistent taste, texture, and quality.
Fan Favorites: Discover the Best of Sour Power
Sour Power classics are known for their bold flavor, quality texture, and vibrant presentation. Whether it’s the chewy tang of strawberry belts or the fruity blast of assorted straws, these crowd-pleasers keep candy lovers coming back for more. Dive into the most popular picks and taste the legacy.
The original sour belt that started it all. Soft, peelable, and coated in sugar crystals, this strawberry classic combines fun and flavor in a resealable tub—perfect for parties or sweet candy creations.
Sour Power Strawberry Pink Belts – 1.5 lb, 75 Pieces
Bright pink belts bursting with strawberry goodness. A sweet and sour treat in a shareable resealable bag—perfect for events, gifting, or a personal stash.
Sour Power Sortz Straws – Assorted, 1.75 oz Packs (24 Count)
A colorful mix of Strawberry, Blue Raspberry, Green Apple, and Tutti Frutti flavors. Sour, chewy, and totally snackable in stick form—ideal for those who love variety.
About Sour Power
Sour Power® is a trailblazing candy brand that first hit the market in 1985, introduced by Dorval Trading Co., Ltd. Inspired by sour sanded straws showcased at the ISM trade fair in Germany, Sour Power® quickly gained popularity with its debut product: unwrapped sour candy straws sold in bulk tubs. It was one of the first brands to define the sour candy category and has remained a beloved favorite for decades.
Over the years, the Sour Power® line has expanded significantly, offering a wide range of fun shapes, bold flavors, and playful textures. Their bright colors and tangy taste appeal to both kids and nostalgic adults alike.
In addition to the iconic straws, Sour Power® produces “Sour Belts”, which are long, flat strips of sour candy that deliver an intense burst of fruit flavor. The brand also features “Sour Bursts”, chewy gummies shaped like the Sour Power logo, and “Popping Candy”, which offers a fizzy, sour sensation in a compact form. Each product is crafted to deliver a bold, mouth-puckering experience that sour candy lovers crave.
Sour Power® products are manufactured in the Netherlands and Belgium, using high-quality ingredients and techniques that ensure consistent flavor and texture. The brand emphasizes variety and quality, continually evolving to meet the tastes of new generations without losing the charm that made it a classic.
Widely recognized for its authentic sour flavor and bright, fun branding, Sour Power® continues to be a standout in the confectionery industry. With its eye-catching packaging and unmistakable taste, it remains a staple for fans of sour sweets around the world.
Hear From Customers
Sour Power has been a staple in our holiday reward baskets for years. The kids absolutely light up when they see the bright colors and fun shapes. Even the teachers sneak a few belts from the stash! I love how the brand balances quality with playfulness—it feels nostalgic but fresh. It’s fun, it’s tasty, and honestly, it brings a smile to every face on campus.
Maria Jennings
Sour Power offers a unique case study in long-term flavor consistency and consumer loyalty. The formulation achieves a precise balance between sour and sweet, supported by a distinct sugar crystal coating that enhances mouthfeel. Their sourcing and European manufacturing standards ensure high quality, batch after batch. From a professional perspective, it’s impressive how the brand maintains fun without compromising on structural integrity or shelf life.
Olivia Carter
There’s something iconic about Sour Power—like edible pop art. I’ve used their belts in fashion shoots, candy sculptures, and even as cocktail garnishes. The colors are vibrant, the texture is just right for styling, and the flavor? Loud in the best way. Sour Power doesn’t just taste good, it looks good. It’s my go-to when I want a product that adds both visual drama and flavor explosion.
